You are an expert in your business – but, to others, you’re only as knowledgeable as the tools you use to organize and showcase it. Perhaps you own a salon and have 20 years of experience cutting and dyeing hair; however, you must be able to tell this story in a captivating way through effective marketing while getting your story in front of your audience. The truth is, you don’t always have time to do this… because time is money – which is why it’s essential to utilize helpful marketing tools. In addition to making it easier for your audience to understand your business and attract them to becoming customers or clients, marketing tools also assist in back-end, cost-effective organization efforts by delegating timely tasks that – otherwise – would have to be handled manually by an employee. Below are 4 must-have marketing tools that will help your business run more efficiently.
1. Appointment scheduler. Long gone are the days where people would pull out a phonebook and search alphabetically through phone numbers to set an appointment for a service. Now, in the world of modern technology, the most successful businesses are those who offer ease and convenience online – particularly for making important appointments. Help your potential customers or clients do business with you by having an appointment scheduler. That way, people can set up an appointment easily online. This saves you time and money, as well as helps keep all of the data entered by the individual organized in one place for you to refer to later.
2. Project management software. Are you still using whiteboards and sticky notes? While these can still be useful at times, it’s essential to have your most important projects organized in a cloud-based format for everyone to view and edit with updates.
3. Social media scheduler. Having an active social media presence is paramount for every business – as it allows you to connect to your audience and showcase your skills. However, it’s often difficult to remember (or find the time) to update Facebook and Instagram, right? That’s why a social media scheduler is a fantastic tool – so you can create a batch of content and schedule it out to ensure your accounts are always active.
4. Collaboration and communication software. Whether you have remote workers or everyone in one small office, having the ability to speak with your team online is helpful. Collaboration and communication software work like email, but it’s faster and can be tied with project management software to ensure ultimate efficiency.
By implementing these 4 marketing tools, your business will run smoothly and allow you and your employees to focus on tasks that matter most. Delegate, outsource and automate to assist your marketing efforts and take your company to the next level.