In the past, if you wanted to catch the attention of prospective customers in your town or county, you would place an advertisement in the Yellow Pages. You might even have purchased 30- or 60-second commercial spots on radio or TV (although TV was, for most, prohibitively expensive). But over the last two decades, digital
Category: Marketing
10 Ways to Increase Revenue
According to Small Business Trends, the top small business concern for 2021 is securing new customers. That’s no surprise, given that new customers bring increased revenue. However, there are additional ways of achieving the goal, as well. Read on to learn 10 ways to increase revenue. 1. Stay in communication with your customers What happens
3 Reasons Why Your Brand Should Be On Social Media
What started in the form of AIM chats, Myspace profiles, and friend requests from old high school buddies on Facebook has grown into a giant, almost inescapable part of our lives. Social media has influenced everything from film, politics, health, and – most importantly – business. Some were skeptical at first, but it’s clear now
4 Must-Have Marketing Tools
You are an expert in your business. But to others, you’re only as knowledgeable as the tools you use to organize and showcase it. Perhaps you own a salon and have 20 years of experience cutting hair; however, you must be able to tell this story in a captivating way through effective marketing content. Your
3 Reasons Why You Need to Follow Up
You have a new customer, client or patient. He or she set up an appointment, arrived and successfully received their service or consultation. That’s the end, right? No, in actuality, this is where your relationship with the individual begins. No matter what type of profession you’re in, you need to follow up with everyone who