Some businesses thrive on selling products or services, while others thrive on providing appointments or meetings. Both industries require one important investment to support sales efforts: Marketing. However, the latter business type isn’t as simple as clicking an “add to cart” button – which means it needs more nurturing to convince a lead to enter information and set a date. Read on to learn how to upgrade your marketing and sales strategies and get more appointment bookings.
- Offer a convenient option. The most important factor in any business strategy: Make the process as easy as possible. Why make a client call and wait on hold to make an appointment when they can simply set a meeting online with the click of a button instead? In modern times, people hate to wait, and want what they want when they want it – the faster, the better. Online schedulers solve this crucial pain point with efficiency and convenience.
- Stay active on social media. Social media is where people go to research your business and stay up-to-date on announcements. Not only can social media keep current and previous clients informed, but it can also draw in new leads through advertising. So, it’s important that you create a captivating online presence that showcases your company, highlights testimonials and provides facts that help engage your audience so they keep your business in mind the next time they have an appointment to book.
- Post frequent blogs that establish you as an expert. Have you ever heard the business saying, “Content is king?” It refers to the fact that content is the driving force of the online world. Words are powerful, and the content you provide can have an immense effect on whether or not people choose to book with you or someone else.
- Follow up with past clients. It’s easier – and more cost-effective – to convince a current or past client to return than to acquire a new client. That’s why it’s paramount to follow up. Stay relevant in the minds of your clients and show that you care by sending emails regularly that remind to book an additional meeting. It’s incredible how a small touch of thoughtfulness can drive more business.
View your business from the eyes of your ideal client. Would you book with a company that didn’t make the process easy? That wasn’t active online? That couldn’t prove its expertise? That never reached out again? Probably not, right? Get more appointment bookings by being the kind of company that you would do business with yourself.