Have you ever visited a local business to run an errand or pick up lunch only to be treated poorly behind the counter? Or have you ever called to inquire for something only to have your blood pressure as your time is wasted?
You’ve probably experienced these scenarios at least once in your life – which is why, as a business owner, it’s essential you don’t become a company that doesn’t take pride in its customer service.
Read on for 5 surefire ways to start improving your customer service.
Respond and Communicate
It’s imperative to remember that people don’t like to be ignored. Be quick in responding to your customers. If you don’t have an exact answer, at least acknowledge the customers and be courteous of their concerns. Also, be sure to communicate clearly. Both lack of communication and miscommunication is often the root of customer service problems.
Know Your Product
One of the most important pieces to providing good customer support is knowing your product. Be the expert when it comes to the product or services your company sells. People will ask questions, and you should be able to provide the appropriate answers in a timely manner.
Not knowing your product will frustrate your customers and decrease your status in the industry. If you are a reliable source of information, customers will begin to trust you more – which results in better overall brand awareness.
Ability to Adapt
When dealing with customers, it’s an absolute that you will be put in unforeseen situations. The ability to overcome these situations plays a crucial role in customer service. It’s important to be able to think on your feet. Determine the problem.
Identify and collect all the information that is needed to obtain a solution. And remember, it’s okay to ask for help. Delegate the service to someone who can help you if you find you can’t handle certain situations on your own.
Take Feedback Responsibly
As a business owner, feedback is important.
This is how you know the mistakes you are making, the areas you are lacking, and how customers view your company. Negative comments are difficult for most people to handle; however, they do offer an opportunity to examine any potential missteps and help you improve and grow.
Invest in Your Customers
Treat your customers as if they are friends. Invest in them.
Customers who are happy have a higher chance of being retained. Customers who feel a company really cares may refer you to others thus expanding your business through word-of-mouth marketing.
The most important thing you can give your customers, aside from your product, is your excellent customer service. Love your customers and they will love you back.
Customer service is much more than saying hi, hello, thank you, and come again. Instead, provide an overall, high-quality experience that showcases your expertise.