Internet of Things (IoT)

Susan Gaide

Illustration of the Internet of Things (IoT)

There is a lot of talk in advertising about the “Internet of Things,” which has an ever-increasing impact on everything—from the way we travel to the way we shop to the way we turn lights and alarms on and off. But what is the Internet of Things (IoT)? How does it work and why does it matter?

Author | Susan Gaide
Susan Gaide, contract marketing director and copywriter for EZnet Services, Inc., is the editor of the EZnet Scheduler blog. Her previous writing has appeared in Distance Education Report, Pro AV, Spotlight on Business, Viewpoint, Business-to-Business Connection, the Marketeer, and various other B2B publications and the PEimpact and Qosina blogs.