You are an expert in your business. But to others, you’re only as knowledgeable as the tools you use to organize and showcase it. Perhaps you own a salon and have 20 years of experience cutting hair; however, you must be able to tell this story in a captivating way through effective marketing content. Your story must resonate with your target audience. In addition to informing your audience about your business, it must also convert them to customers. The problem is setting aside time to do it. That’s why it is essential to utilize 4 must-have marketing tools.
1. Appointment scheduler
Long gone are the days where people would pull out a phonebook and search alphabetically through phone numbers to set an appointment for service. Now, in the world of modern technology, the most successful businesses are those who offer the ease and convenience online appointment scheduling. Did you know that 70% of today’s consumers demand the ability to self-schedule appointments? There’s no time like the present to get started on meeting that demand.
A powerful online appointment scheduler like EZnet Scheduler® can help your customers easily schedule appointments with you. Moreover, EZnet Scheduler can enable you to store customer data, including photos. So if you’re a salon with a customer who keeps changing her hairstyle, you can document all of the changes right in your scheduler. How cool is that? And, customers can pre-pay you for services right within the scheduler, using any payment gateway you currently use.
And, EZnet Scheduler is top-rated by Software Advice. So you can be sure you’re getting an industrial-strength scheduler at a surprisingly affordable price.
2. Project management software
Are you still using whiteboards and sticky notes? While these can still be useful at times, it’s essential to have your most important projects organized in a cloud-based format for everyone to view and edit with updates. Trello is a great choice for this purpose.
3. Social media scheduler
Having an active social media presence is paramount for every business, as it allows you to connect with your audience and showcase your company. However, constantly updating your social media profiles is a bit time-consuming. That’s why a social media scheduler is a fantastic tool. Tools like Post Planner and Co-Schedule can enable you to create content and schedule it to post in the days, weeks, and months ahead to ensure that your accounts are always active.
4. Collaboration and communication software
Whether your company is comprised of remote workers distributed around the world or everyone comes to the office, having the ability to speak with your team online is helpful. Collaboration and communication software work like email, but it’s faster and can be tied with project management software to ensure ultimate efficiency.
By implementing these 4 must-have marketing tools, your business will run smoothly. As a result, you and your employees will have more time to focus on tasks that matter most. Delegate, outsource and automate to assist your marketing efforts and watch your company rise to the next level.