What started in the form of AIM chats, Myspace profiles, and friend requests from old high school buddies on Facebook has grown into a giant, almost inescapable part of our lives. Social media has influenced everything from film, politics, health, and – most importantly – business. Some were skeptical at first, but it’s clear now that every business needs to integrate social media into their core marketing strategy. Here are 3 reasons why your brand should be on social media:
1. Increase Brand Awareness
Take one look at your Facebook news feed and you’ll be able to see just how impactful a robust social media presence can be. And, it’s easy to see why videos made with an iPhone get the most attention. The question then is, when we have access to literally thousands of television shows and movies online, why would we prefer to watch a person’s homemade video?
The answer is surprisingly simple: humans want to interact with other humans.
Social media gives you the chance to “humanize” your brand. You can do this with giveaways, live streams, customer/fan shout outs, and media that showcases your product. Put all of that content in the hands of Instagram influencers, and it becomes a powerful marketing engine. People can see others enjoying what you have to offer, which inspires them to pay attention to and learn about your brand.
2. Build a Reputation Online
Social media has given individuals a method of venting their frustrations about organizations, people, and politics. However, it also gives fans of your product or service a place to share great things about your business.
You don’t just want to set up a page with your information, hours, a profile photo, and then neglect to post new content or keep in touch with your audience; you need to own your presence. If you don’t, people will begin speaking for your company, like leaving comments or messages about faulty products, complaining about a recent customer service interaction, or simply addressing your lack of communication online.
Companies that constantly interact with their audience and customers stay up to date with trends, address or resolve any customer service issues, and keep track of the competition.
3. Reach Audiences Around the World
If your company doesn’t have a social media presence, you’re missing out on reaching a huge part of the population. According to a 2018 report from Hootsuite, there are over 4 billion people around the world using the internet, and that number is growing.
Even if you’re a business that serves only your local area, you can still benefit from global exposure. How is this possible? Imagine that a small coffee shop writes an article about a topic of interest to coffee enthusiasts. Then, let’s suppose that the article is shared by millions of social media users and receives international exposure. It’s only a matter of time before people in your area see this popular article and share it themselves, only to realize that the author is a local coffee shop “right in their own back yard.”
4. Share Your Story with the World
The domino effect that popular content has on storefront traffic cannot be underestimated. Putting your brand out there for the world to see gives people a chance to share what they love about your product or service and offer feedback as to what can be improved. Brands looking to connect with audiences will find no better way of accomplishing this than implementing a well-thought-out social media strategy.