Just because your auto repair shop is open for business, it doesn’t mean customers will come to you. And if they do, you might want to rethink the way you build a relationship with them. With today’s consumers, it’s not just a matter of providing great auto repair. It’s also about building a relationship of trust with customers and providing “value-added.” A good appointment scheduler can help. In fact, there are 6 ways EZauto Scheduler® helps grow auto repair businesses.
1. EZauto Scheduler helps auto repair centers create an online presence.
Today’s consumers are online, mostly on their smartphones. As a result, the first place they look for information about any business, including auto repair, is online. If your auto repair shop doesn’t have a website, you’re missing out on the primary way in which potential customers will look to learn about your repair shop.
While EZauto Scheduler is an online appointment scheduler for the auto repair industry, we also provide other cool perks to our customers, like a free website. If you don’t have a website for your auto repair business, we’ll build one for you—free. And we’ll embed EZauto Scheduler on your home page so your customers can easily access your appointment calendar. They’ll be able to see the time slots open for booking and which services can be scheduled in those time slots.
Yes, we know you have multiple bays and mechanics. EZauto Scheduler knows that, too. We can configure your scheduler to precisely plot appointments, including those requiring multiple services and technicians. (More on that later in this article.) We can even custom brand your scheduler.
2. EZauto Scheduler helps auto repair centers become more visible in search engines.
After we build your free website, we can help you perform search engine optimization (SEO) so that it will eventually rank high in search engines like Google. SEO is the practice of improving your website’s ranking on search engine results lists.
For example, when a potential customer searches for “affordable auto repair” on Google, where does your website show up? Is it in the top five results? Top ten? Studies show that 70% of Google searches result in the searcher clicking on a link on the first page only. As a result, it’s important to invest in SEO, including local SEO.
3. EZauto Scheduler helps auto repair centers promote themselves on social media.
Don’t have social media profiles on Facebook, Twitter and Instagram? We can help with that, too. And we can link your scheduler to your social media pages and website for an integrated web presence that will convert leads to sales.
The first big reason why you should get involved with social media is because it doesn’t cost anything to sign up. Is there anything better than free advertising? It certainly takes effort and skill to get good at it, but you can also boost posts and do paid advertising to get more eyes on your content. Moreover, you can target specific audiences and assess campaign effectiveness.
4. EZauto Scheduler helps auto repair centers schedule future appointments.
Repeat customers are the lifeblood of any business. In fact, according to LinkedIn, repeat customers spend 67% more than new customers do. The more times you are able to get a customer to make another purchase, the greater their potential lifetime value becomes.
Remind your clients that automobile maintenance is an ongoing task and not something to leave until the last minute. While customers know that you’re making money when they come in for regular maintenance, they’ll also know that you care enough to ensure their safety and peace of mind on the road.
One of the best ways to keep customers coming back to your repair shop is to enable them to schedule recurring appointments. EZauto Scheduler enables you to do that, plus much more.
Our powerful scheduler can also be customized to know how many bays and mechanics your repair shop has, so it’s a snap to schedule complex and overlapping customer appointments that involve multiple services to be rendered. EZauto Scheduler enables appointment scheduling on 4 levels: task, employees, stations and appointment time availability.
5. EZauto Scheduler helps auto repair centers get more customer reviews.
EZauto Scheduler enables your customers to leave reviews right within your scheduler. It’s the best way for you to begin customer sentiment analysis so you can deliver a better customer experience that aligns with customer expectations.
6. EZauto Scheduler helps auto repair centers provide superior customer service and optimize workflow.
According to After Market News, nearly 48% of repair shop owners and managers say that dealing with customers is their biggest challenge, with 8% of shop managers rating retaining customers as their #1 biggest challenge.
Did you know that 70% of today’s consumers want the ability to self-schedule appointments? If you’re still taking appointments by phone and recording them on a paper calendar, stop! EZauto Scheduler automates appointment scheduling, confirmation, notification and reminders.
You can make EZauto Scheduler accessible to your customers either through embedding it on your website home page (which we can do for you) or by accessing it via our URL. Either way, EZauto Scheduler enables customers to schedule their appointments with your repair shop whenever it is that they think of doing it, even in the middle of the night when you’re closed.
The software does all of the work so you don’t have to. The customer selects the day and time they want their automobile serviced and what services they need. Then, the scheduler routes the appointment in accordance with the services selected and available bays and mechanics. In this way, you will not only increase the number of appointments at your auto repair shop, but you will also optimize workflow. It’s literally like having an invisible operations manager.
About EZauto Scheduler
EZauto Scheduler is a simple yet powerful scheduling solution for car dealership service centers, automotive repair shops and auto body shops. With plans starting at just $59.99 per month, it’s an affordable way of boosting competitiveness. And EZauto Scheduler’s full integration with CARFAX® makes it easier than ever for auto repair and body shops to report vehicle maintenance and repairs.
