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Four Things Your Small Business Needs Now

The impact of small businesses on our economy can’t be overstated. According to the U.S. Small Business Administration, there are 30.2 million small businesses in the U.S. That’s a whopping 99% of all businesses! And if you’re one of the millions who own and operate a small business, you know there are countless things you must remember. No worries though, we have narrowed down a list of four things your small business needs now.

1. Budget/Cash Management

It seems obvious that your small business needs a budget.  But at the same time, many business owners don’t take the time to create a thorough plan. If you don’t have the time nor the expertise, consider hiring a professional to give you a hand because keeping track of your revenue is vital. That leads us to cash management. Even if you are profitable, mismanaging cash can lead to business disaster. You need to understand the timing of your revenue.  You need to know when you can expect payment from customers and when you need that cash on hand to pay a vendor.  Indeed, it can mean the difference between succeeding or failing.

2. Marketing Plan

Right from the very beginning of your small business venture, you need to grasp marketing.  Marketing includes important decisions like branding, brand messaging, advertising, and, of course, a digital marketing strategy. You need to craft a plan that aligns all aspects of marketing with your budget. One misstep will not only hurt your bottom line but will also damage your reputation.

3. Online Scheduler

If you work in a business that revolves around appointments, you need an online appointment scheduler. Choose an online scheduler that can be tailored to your specific industry and offers ease of use for your customers. A good scheduler should also include appointment reminders to alleviate no-shows. Finally, client feedback is paramount in business. Find an appointment scheduling software that also features customer satisfaction surveys.  Software Advice rates EZnet Scheduler® as one of the best SaaS products for this purpose.

EZnet Scheduler screen shots
EZnet Scheduler is accessible on all devices, Windows/Android or Apple.


4. Quality Recruitment

Successful businesses employ successful people. Ensure that you are investing enough time and money into your recruitment process to attract candidates who can help your business thrive. One key point to remember when hiring new employees is that the most qualified individual may not always be the best fit.  Instead, seek to hire employees who fit into your company’s culture. this is particularly important for companies that operate virtually.  Hiring the wrong person can be a costly mistake — in more ways than one.

In conclusion, you already have enough hurdles to clear to run a successful small business.  Don’t create more hurdles by ignoring these 4 key areas. Take the time to master them and prepare for business success.